Great Leaders are Good Storytellers

By Polly Walker

Storytelling is one of the most powerful ways that we can connect with another person. When done effectively it can evoke positive memories in the listener, and well as endearing the storyteller to the listener by revealing strengths and vulnerabilities. Most people are comfortable at telling stories in a personal setting, but don’t understand how to deploy this technique in a professional setting. This article is designed to enhance your leadership effectiveness by providing three great ways to utilize storytelling in the workplace.

Mentoring

Leaders often serve as mentors, advising someone in developing specific skills and knowledge that will support the person’s career growth. By sharing stories about the mentor’s experience and career, the leader/mentor will be more effectively able to impact the mentee by relating actual experiences and outcomes.

Public Speaking

A good story instantly evokes the emotions of the listener. In public speaking, one of the best ways to get your point across and get the attention of the listener is to illustrate how the topic matters to you by weaving in a personal story. Share your vulnerabilities and utilize humor to make your story memorable. A powerful, personal story that is important to you and related to the topic at hand is key to every great presentation.

Relationship Building

To your team members, you are the face of your company. If you want to build an engaged workplace, it is your role as a leader to build relationships. Sharing stories is a very powerful way to do this. Families, hobbies and pets are great topics for your storytelling, with the objective of building commonality and trust. Keep it light and not too personal… and don’t forget to solicit that same information back from your team members.

Want to be a better, more effective leader? Storytelling will help you connect on a new and very powerful level with your team members.

Polly Walker’s areas of focus include leadership development, quality management, customer service, team member engagement and process improvement. She is an engaging and experienced facilitator, team builder, trainer, and change manager. 

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